Download Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller PDF

By Michael Miller

Alpha train your self company Plans in 24 Hours is a step by step consultant for writing a marketing strategy that any entrepreneur gives you to bankers, enterprise capital companies, and different capability traders. the writer explains what traders search for in a marketing strategy and exhibits the way to create a plan that may lead to investment and help.

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STUDYING A PLAN Once you obtain a copy of a business plan, you should study the plan intently. Sure, you may be able to “borrow” some of the market information and specific wording to insert into your plan, but—more importantly—you can learn from the style and approach adapted by the plan’s creators. What, in your opinion, works for that plan? What stands out as being unique or particularly effective? What doesn’t work or stands out as irrelevant or inappropriate? What is directly applicable to your business?

An additional factor driving strategic investors is the strategic importance of the investment. Does your firm have some sort of market or operational synergy with the other firm? Is getting into this market segment particularly important to the investor? It may be that just being in this segment is more important than which firm they’re aligned with—or there may be some strategic significance behind partnering with your particular firm. Here, then, is a mini-checklist of the types of things you want to include in any business plan targeted at strategic investors.

Remember, you’re writing for your audience (your banker, the VC firm, and so on) and not for anyone else. Your audience might be a single person (in the case of your banker), or it might be many different people or groups of people. It doesn’t matter. What they want to see is what goes into the plan. Nothing more, nothing less. It’s important to note that your audience probably doesn’t know as much about your business as you do. ) You may need to include some very basic information about your market, the type of business you’re in, and the like, just to bring your audience up to speed.

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